There are many agents who, through past experiences and established relationships, continue to do well without a significant use of technology. Technology is ultimately a matter of preference; however, many customers require their agents utilize some form of technology in order to meet their expectations.
Efficiency Supersedes the ‘Wow’
Many among us choose to spend a fortune on technology because it’s “cool.” However, technology is a tool first—a tool to create and manage profitable business. Technology has its own ROI.
Effective Tools for the Everywhere Agent
Agents should be equipped to adhere to the almost instantaneous expectations of prospects and customers. Portable devices such as cell phones, PDAs and notebook PCs have become essential in an agent’s fight to compete. Such devices not only help agents stay accessible, they can prove invaluable in the quick follow-up and turnaround required when pursuing a warm lead. Remember, the window for a lead staying warm is very short; being away from the office should not be a reason for it to be missed.
Management Tools
Customer information must be quickly and easily accessible. Popular agency management systems typically provide agencies with the tools to manage virtually every aspect of an account. In addition, such systems also can be leveraged to inform and remind users of customers and prospects requiring an agent’s immediate attention. These systems can be programmed to send form letters, e-mails, and other essential account management functions. They can quickly create policies, print certificates, and many other important functions required to keep agents ahead.
Lead Management Programs
While agency management systems are an excellent resource for quantifying customer information, an online lead management service will do the same for prospects. Such a service will assist agents in identifying the types of prospects most likely to do business who meet pre-determined specifications provided by the agent. This service will help control costs by purchasing only those leads pre-approved by the agency.
Technology for Essential Business Functions
General management programs such as Microsoft Outlook help agencies by keeping several basic functions in one place. Such a program can help agents set appointments, update schedules, manage e-mail, and other organization and communication elements essential in keeping prospects and customers happy.
Many agencies have saved big bucks by moving bookkeeping functions in-house through simple accounting programs such as QuickBooks. These programs provide easy access to agencies looking for quick answers to questions concerning everything from cash flow to debt collection to important tax information.
