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Insurance Agents

NetQuote works with the
nations top insurers.

"We have abandoned our Yellow Pages advertising and are using NetQuote's Internet leads to generate almost all of our new business."
– Edward Caruso
King of Prussia, PA

agent newsletter
January 2008

Jumpstart 2008 the Right Way

Take Action on Your Goals Now to Ensure a
Successful Year to Come

When the New Year comes around, it provides an array of options and opportunities. A chance to clean the slate and start fresh. It is also a critical time to take a clear look at what you want to accomplish by the time December 31 rolls around again.

By taking the right steps now, you'll have a smart plan in place to help your agency make more money selling insurance in 2008.

Define Growth Goals and Action Plans
One way to plan for the future is to actually look to the past. It can begin by asking the simple questions: what worked and what didn't? What impacted your revenue growth? What increased your new account numbers? What set you back?

By taking this data and shifting your efforts towards the positive actions, you can put more emphasis on these areas while also looking for ways to make the results even better.

Did you launch a new website to better communicate with new and existing customers? Look for ways to take advantage of this medium, which could include adding a blog or refining your newsletters. Did you begin using an online lead service provider? Reassess how you can increase the benefits your business can receive from this service.

Shop Early for Leads
You're not the only one who is in the assessment stage when January rolls around. So are the consumer and business owner. This is the time many people take a look at their existing policies to see if they're getting the right price, or if their insurance policies are meeting their needs. Maybe they had a baby late in the year or got married, so the topic of life insurance is much more important for them.

The result is a growth in consumers going online to shop for insurance policies.

While you're in your planning mode, you don't want to loose out on this window of opportunity. By purchasing insurance leads early in January, you'll be able to tap into one of the busiest months of the year and get a great jumpstart on new business for 2008.

Fine Tuning Your Sales Approach
Other areas to review are your call process, email scripts and the timing for lead follow up. Take a look at your sales numbers after you made changes in 2007 and again, see what worked and what didn't. This will enable you to establish a strategy that provides your desired results for the coming year.

Timing is a critical area, since most people go online to shop for insurance and require that immediate response. Many agents turn to technology to help them react quicker to consumer requests. One example is equipping agents with email enabled mobile handsets, so they can respond instantly no matter where they are. This is especially important not only for new customer inquiries or leads, but for existing customers who are looking for assistance. Happy customers not only improve your service rating, but can result in an increase in your referral business.

NetQuote has made improvements to our lead service, providing better leads and targeting, which results in a better return on your marketing dollars. Learn how NetQuote leads can impact your business success in 2008.

Questions? Contact Us
We're here to help. You can reach us at 1–800–822–1684 or customercare@netquote.com.

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