We've Upgraded Our Lead Quality Applications
The agents in our network have spoken-and we've listened! As part of our constant mission to provide high-quality leads, and based on suggestions from agents, NetQuote began auditing every single lead requested for credit in 2007. A dedicated team was hired for the task, and all lead credit requests are now put through a process through your extranet. Because of this, NetQuote is able to track quality issues back to the source of the lead.
As the largest lead provider in the country, NetQuote is in the enviable position to reject poor quality leads. While the majority of our lead partners provide high-quality leads, since late fall we have shut down some of our lead partners due to quality issues. Thus, NetQuote maintains the strictest partner process in the industry.
The biggest changes in lead quality have been in our home, health, life and commercial applications. The changes are as follows:
Home – Through agent suggestions, we've removed and edited some of the drop down choices throughout the application to better match insurance carrier requirements.
Health – NetQuote is currently working on removing unnecessary information on children under 18 years of age and has also filtered out people over 64 and put them into a separate Medicare category. Numerous filters have also been added to the Preferred Medical category, currently filtering out over 14 conditions.
Life – We've filtered out people over age 79. Numerous filters have also been added to the Preferred Life category, currently filtering out over 10 conditions.
Commercial – The entire process has been completely revamped and includes 50% more questions. Feedback from agents was instrumental in implementing changes for this lead category.
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